Bookairfreight

The Challenge

Bookairfreight is an online international freight forwarding platform that makes it easy to compare air and ocean freight quotes and book shipments. As the COVID-19 pandemic led to surging shipping prices and businesses realized the need to optimize their logistics expenditure, Bookairfreight saw an opportunity to capture new customers when they searched Google for solutions and got in touch with Cogney to position themselves as a top choice.

The Strategy

To begin, a thorough technical audit was conducted to ensure that Google was able to crawl Bookairfreight’s Webflow-built site without getting lost, stuck, or confused. Cogney worked closely with their developers and all issues were promptly addressed.

The next step was to identify the most effective keywords to optimize content for. After researching and prioritizing a long list of keywords, a content strategy was developed to secure rankings for these keywords. Cogney shared best practices on content creation, title and subheading optimization, internal linking, and image selection, among other considerations.

Now with a solid technical foundation in place and a content plan to carry out, we began an SEO retainer to help oversee and execute the strategy. We helped build out a series of freight quote calculator pages, wrote blog posts, optimized their back catalog of content, suggested backlink opportunities, and adjusted our strategy as performance data came in.

Services

SEO audit & strategy

Ongoing consulting retainer

The Keys to Success

Besides the consistent publishing of new blog posts and shipping term glossary pages, working with Bookairfreight’s talented development team to create quote calculators had a huge impact on traffic. We achieved top of first page rankings for keywords like “air freight calculator” and “sea freight calculator”.

Through this collaborative effort, we were able to grow non-branded clicks from Google by 12x in just over a year.